There is no doubt the digital media universe continues to shift and evolve with the constant introduction of new platforms and ways for consumers to engage.
Marketers looking for a massive demographic embracing this shifting landscape needs look no further than U.S. Hispanics. A community 52 million strong, representing 17 percent of all Americans, Hispanics are a marketer's dream: digitally savvy, young and socially connected.
Indeed, it's no secret that Hispanics are tech-forward. Digitally, Hispanics far over-index non-Hispanics. For example, smartphones are indispensable to their lifestyles, with the vast majority (72 percent) owing at least one device, according to a recent Nielsen Mobile Media Marketplace study. Web video? Hispanics watch 62 percent more digital video than non-Hispanics, according to Nielsen’s Cross-Platform Report. READ MORE