Hispanics feel underrepresented in beauty advertising

A new AARP survey has found that despite Hispanics spending nearly $7 billion in annual US sales, 69% of them report feeling that the beauty and personal grooming industry treats people their age as an afterthought.

The national survey, “Latinos and Beauty as We Age: A Cultural Reflection,” reveals that Hispanics aged 50 and over wish images in advertising and the media were more age-inclusive, and they are more favorable of brands that reflect people their age in advertising. Nearly 700 Hispanics age 18 and older in the US were questioned for the survey. READ MORE AT BEAUTY PACKAGING

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