Hispanics Not Your Typical Shoppers

8602395266?profile=originalHispanic Americans--particularly those who speak Spanish on a regular basis--don’t shop in the same way and don’t buy the same things as other Americans, according to a report, The Hispanic Shopping Activity Service, the product of an alliance between The NPD Group and Univision Communications Inc. (UCI), the leading media company serving Hispanic America.

Hispanics spend approximately $170 billion a year in general merchandise, grocery and drug store channels and represent 14% of all buying visits. But given the extraordinarily rapid increase in the U.S. Hispanic population (Hispanics accounted for more than half of U.S. population growth between 2010 and 2013), the impact of Hispanics on retail is certain to rise.

Other findings... READ MORE AT CSPNET.COM

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