Hispanics plan to spend more this holiday

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Marketers have made a big push in recent years to target the fast-growing Hispanic population, a group of shoppers increasingly willing to spend both online and in stores.

Now the group, which Nielsen estimates deployed about $1.4 trillion in buying power last year, plans to shop even more this holiday season than last year, according to a new survey from ThinkNow Research. READ MORE AT AD AGE

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