The holiday season is around the corner. Turkey motifs replace Halloween, and then -- POW! -- the all-out flurry of the ho-ho frenzy.
’Tis the season.
Did you know that Hispanics celebrate holidays beyond “traditional” American holidays?
Awareness and knowledge of connecting with Hispanic consumers provide valuable cultural insights and allow you to specifically engage this audience in more innovative and relevant ways.
Here are a few holidays, festivals and fiestas that are part of our culture:
• Dia de los Muertos (Day of the Dead), Nov. 2 -- This brings pre-Hispanic traditions into the present, especially amongst Mexican-Americans. It’s a celebration of life, a time to honor those who have passed. There’s nothing morbid about it. Food, drink, celebration (and sugar skulls) galore. If you’re in the baked goods business, think pan de muerto.
• Las Posadas, mid-December through Noche Buena (Christmas Eve) -- Celebrations with families gathering at homes and enjoying traditions. Originally, this involved a processional carrying a doll representing the Christ child with images of Joseph and Mary riding a burro, parading through the streets. These processionals would stop at a pre-selected home and seek lodging for the night. The translation of “las posadas” is “the lodgings.” READ MORE
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