Eighteen years is a classic indicator of validity in America. It's a rite of passage into adulthood, marking a new level of freedom and influence in our society.
So when one million Hispanics are projected to turn 18 in this year, that's a critical mass - at a critical age - that should not be overlooked. Their influence will transcend all aspects of American life, across culture, business and politics.
Culture
Hispanic Millennials are natural trendsetters and early adopters across American culture. From Jennifer Lopez and Sofia Vergera, to Pit Bull and Selena Gomez, Hispanic celebrities are mainstream American icons that transcend race to set the tone for our cultural preferences. In the case of Hispanic Millennials, this celebrity heavily impacts their personal preferences, as they over-index for direct contact with authors, artists and brands through social media. READ MORE AT HUFFINGTON POST
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