Hispanic shoppers like Maria Creamer are a retailer's dream. She goes to the mall at least once a week to either window shop or buy clothes. "We like to shop a lot, and always look good," said the 51-year -old Puerto Rican with a laugh as she winds her way through a department store in downtown Stamford, Connecticut.
Latina women are fast becoming the new majority consumer, and the purchasing power they wield is making retail companies sit up and take notice.
"I don't care if it is from Walmart or Lord and Taylor, if I like it, I'll buy it," said Gembley Lucero, a 33-year-old mom. It does not surprise her to learn that Latinas are spending more than their non-Latina counterparts. READ MORE AN NBC NEWS
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