Latin America is a modern marketer’s dream, and not just because of its size. By 2020, nearly one out of every 10 dollars in the world economy will come from Latin America. The region will soon represent 10% of the global population and 9% of global GDP, with 640 million customers. It also has the fourth-largest mobile market in the world, with social media adoption even surpassing that of the United States. Positioned at the forefront of digital and mobile adoption, Latin America provides an interesting look into how new marketing trends are taking hold on a global scale.
At HubSpot, we conduct an annual global survey on the state of inbound marketing, which involves capturing customers’ attention with valuable content discoverable through social media and organic search — a more efficient approach to lead generation in the internet era than traditional “push” marketing efforts. READ MORE AT HARVARD BUSINESS REVIEW
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