Since the early-2000s when cell phones evolved from mobile dialing devices to “smart” phones for checking email, playing games, work and watching entertainment, it became very clear through research that the Hispanic population in the U.S. was a demographic consisting of eager and early adopters.
While the research clearly showed Latin Americans taking to the newest gadgets – not all entertainment and telecom companies were spending the money to truly market to this important demographic. Or if they did, they took a “one-size-fits-all” approach and did not take cultural and generational differences into account. READ MORE AT TG DAILY
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