Purpose Marketing. Meaningful Brands. Social Impact. These are all terms used in the latest shift in brand marketing, reinforcing the research that shows consumers connect to brands that directly support their community, purpose and/or ambitions.
According to research by Accenture, nearly two thirds of the global consumers they surveyed prefer to purchase products and services from companies that stand for a purpose that reflects their values and beliefs and avoid companies that don't. READ MORE AT PR WEEK