There’s no doubt that Hispanics are important c-store customers. But convenience operators are not alone in their quest to entice the fastest-growing ethnic group through their doors; grocery, mass-merchant, warehouse/club and drug-store retailers are also targeting Hispanic consumers.
But you do have an edge: Ninety-two percent of Hispanics visit c-stores once a month or more, compared with 87% of the general population, according to an exclusive CSP/Technomic survey released earlier this year.
So we’ve got this group covered, right? Not so fast. C-stores are near the bottom of their list of retail outlets for sourcing a category widely recognized as a strategic imperative for the convenience industry: foodservice. READ MORE AT CPSNET.COM
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