Nation’s largest minority commands attention of businesses, institutions
With more than 46 million people, Nuevo Hispania is the 27th-largest nation on Earth and the fourth largest in the Western Hemisphere. Its residents wield $1 trillion of buying power in the marketplace. Even as the rest of the economy contracts in the global recession, Nuevo Hispania remains a thriving, even booming, market that’s expected to grow by 48 percent in the next four years.
And it’s not even a real country.
The imaginary “Nuevo Hispania” is actually a substantial segment of the U.S. population. Hispanics now account for more than 15 percent of the U.S. populace as the nation’s largest minority group. And while other demographic sectors are growing only incrementally, the Hispanic population is exploding: The Census Bureau projects that 30 percent of Americans will be of Hispanic and Latino by 2050. READ FULL STORY
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