Is Latin America the next step for your business?

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Look south west, and there is a vast, untapped export market. That’s the message of Canning House, Britain’s leading forum and contacts hub for Latin America, and a participant at Santander’s Breakthrough Box last week. “Companies are being held back because of a lack of familiarity and a fear of engagement,” said chief executive Robert Capurro – “but there are huge prizes to be had.”

Latin America has 8.6 per cent of the world’s population and 8 per cent of global GDP. It receives 14 per cent of the world’s foreign direct investment, yet under 1 per cent of UK exports go there. Germany exports four times more than we do.

Of course, businesses are right to be reticent. READ MORE AT CITYAM

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