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A couple of months ago, I got an email from Jesse Martinez — a devoted and tireless leader of Latino entrepreneurship in Silicon Valley — asking me to speak at a leadership summit. He also asked me what I wanted to speak about.

A great question, because while I have spoken at many events like this, my interest in Latinos in business has evolved. Or should I say: Latinos in business have evolved, and so have my views.

There was a time when I used to speak about the special assets that Latinos bring to startups, particularly in the world of social technology. Now I like to talk about the category itself — Latino entrepreneurship — because the category itself has special value. READ MORE

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