If the current rate of Latino involvement in the media were to play out as it has, it would take 60 years for Latinos in lead film roles to match their share of the U.S. population. It would take 100 years to do the same in TV. But even at that point, the Latino population would have already doubled.
Put more bluntly, if U.S. Latinos annexed themselves and founded their own country, they would comprise the 14th-largest economy in the world, with $1.6 trillion in buying power.
Latinos make up 17 percent of the population. And they're young, about a decade younger than the average White American. They tune into radio more regularly. They buy movie tickets more often. READ MORE AT NATIONAL JOURNAL
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