Latinos' growing presence at SXSW

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Amidst the sights and sounds of a bustling Austin Convention Center, you can pull on a pair of Virtual Reality (VR) goggles to walk through a Peruvian rainforest. You can dance the night away to a DJ mix or to Peruvian rock, electric, funk and folk bands at Peru House, a spot dedicated to Peruvian arts, culture and technology.

Latin American and U.S. Latino presence at the annual South by Southwest (SXSW) tech, film and music festival has grown significantly – particularly through music. READ MORE AT NBC NEWS

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