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impreMedia and Latino Decisions in conjunction with The Robert Wood Johnson Foundation, Health Policy Center, today released key findings of a national Latino poll indicating that less than a quarter of Latinos feel well informed about the Affordable Care Act (ACA).

The results of the tracking poll were released as part of the “We The People, Health Care Symposium” sponsored by impreMedia, The Latino Coalition and AltaMed, held today in Washington, D.C. With more than 46 million uninsured people living in the U.S., nearly 35% of the uninsured are Latinos. The symposium brought a collective group of some of the country’s top medical experts, business leaders and advocates to discuss how healthcare under the ACA will play a heightened role in the lives of Latinos across the country.

Signed into law by President Barack Obama in 2010, the ACA is landmark legislation including comprehensive health care reforms that will roll out through 2014. However, the impreMedia-Latino Decisions poll found that 69% of Latinos think the ACA is confusing and complicated. When asked to name different parts of the ACA, 71% of respondents said, “don’t know” yet 89% said they are interested in learning more about the law.

“This is a watershed moment in the American health care system and sadly Latinos are feeling left out,” said Monica Lozano, CEO of impreMedia. “It is imperative that Latinos understand how the changes under this law will impact them, and how to make the informed decisions for themselves, their businesses and their families.”

Only 13% of Latinos believe that public officials took the needs of the Latino community into account during the ACA debate and bill passage. Despite having limited awareness about the legislation, 75% indicated that the ACA would be good for the Latino community in the long run. READ MORE

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