8602393282?profile=original

According to a new study conducted by the Association of Hispanic Advertising Agencies (AHAA), Latinos that make above $50,000 a year are becoming a larger market segment and will most likely shape important consumption patterns in the overall U.S. marketplace.

The study found that in 2012, close to 15 million Latinos who earn between $50,000 and $100,000 a year represented over a quarter of the Hispanic population in the United States.

The study says, promisingly, that this number is expected to double by 2015.The Latino segment alone now has a spending capacity of about half a billion dollars, or 37 percent, of the $1.3 billion that the entire Latino population spend annually in the United States.

The study, "America's New Upscale Segment: Latinos," was designed by AHAA in collaboration with Nielsen and was presented by experts Reni Díaz and Carlos Santiago. READ MORE

E-mail me when people leave their comments –

You need to be a member of HispanicPro Network to add comments!

Join HispanicPro Network

© COPYRIGHT 1995 - 2020. ALL RIGHTS RESERVED