Technology is transforming Latinx consumer behaviour, from shopping to communication and media consumption, according to a new study from Nielsen.

In Descubrimiento Digital: The Online Lives of Latinx Consumers, the research firm noted that the majority (60%) of Latinx (a gender-neutral term sometimes used in lieu of Latino or Latina) consumers were either born or grew up in the internet age, compared to 40% of non-Hispanic Whites.

And with a median age of just 27, they also have many more years of effective buying power compared to non-Hispanic Whites whose median age is 42. READ MORE AT WARC

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