Nicole Suárez, Anchor, Hoy Noticias Mundo Fox 13
Nicole Suárez is a Chicago native of Colombian roots who holds a deep commitment to representing the voices and lived experiences of her fellow Latinos in the United States. Nicole first gained international recognition in the Spanish-language market through her participation in Univision's highly-rated reality program, Nuestra Belleza Latina. During this competition, she won all of the journalism-related challenges and in the process discovered her love for reporting the news.
Upon taking third place in the competition and returning to Chicago, Nicole resumed her studies at DePaul University in the fields of Journalism and Public Relations/Advertising. She also became the face of Univision's daily Despierta Chicago morning segment Although she was part of an Emmy-nominated project at Univision, her primary passion for news led to her current position as anchor for Hoy Noticias Mundo Fox 13, where she hopes to continue to serve and empower Chicago's Latino community.
Antonio Casanova, Director of SEO, Starcom MediaVest Group
As the head of Search Engine Optimization (SEO) at Starcom USA, Antonio leads the design and execution of search engine optimization programs for Starcom clients. He has leveraged his deep understanding of search engine marketing, data analytics, and technology to help multiple Fortune 500 companies improve their online performance. Antonio has worked with a diverse array of clients including General Electric, Anheuser Busch, Novartis, Kraft, Wells Fargo, Motorola, Verizon Wireless, Kohl’s, Progressive, and many others. Antonio has also helped clients build custom data analysis frameworks that clearly articulate online performance and provide insights used to refine client strategies. On his free time, he runs a successful Meetup group on the topic of search marketing with over 350 members (http://www.meetup.com/Chicago-SEM/).
Antonio is originally from Cádiz, Spain. He earned a Master’s Degree in Information Technology from the Illinois Institute of Technology and a Bachelor of Science in Electrical Engineering from the Universidad Politécnica de Madrid.
Ana Serafin, Communications Manager, Goose Island Beer Co.
Ana Serafin obtained her bachelor's degree in Communications at University of Illinois at Urbana-Champaign. Upon graduation, she started her career in public relations where she worked for consumer product brands such as Aeromexico, MillerCoors, Wrigley Jr. Co., Nintendo, Walmart, among others. Recently, she obtained her M.A. in Advertising and Public Relations at DePaul University and is currently working at Goose Island Beer Company as their Communications Manager. In addition, she is an award winning travel blogger; she documents her travel experiences via www.TravelingLatina.com
Jessica Faus, Director of Marketing & Communications, IL Hispanic Chamber of Commerce
Jessica Faus is the Director of Marketing and Communications for the Illinois Hispanic Chamber of Commerce (IHCC), the leading Hispanic business, networking, advocacy and development organization in Illinois. In this role, Faus is responsible for all Chamber communications, including media outreach, digital strategizing, member interface, and marketing and branding Chamber events and technical assistance programs.
At the Chamber, Faus also provides one-on-one consultations with small business owners, helping them to plan, design and execute marketing campaigns that focus on leveraging digital opportunities to achieve targeted results. Prior to joining the Chamber, Faus held positions as a Research Assistant at Marshall & Stevens Valuation Consulting Practice and as a Creative Services Intern at WGN-TV.
Faus received her Bachelor of Science in Media and Cinema Studies from the University of Illinois at Urbana-Champaign. While there, she also studied Informatics and Spanish and was awarded the Bronze Tablet for graduating within the top 3% of her graduating class.
Faus realized her passion for education and public service while studying abroad in Spain, teaching English to adult residents. She has since become a private tutor focusing on ACT preparation and high school coursework. Faus also volunteers at local schools, working with bilingual students and serving as an interpreter between Spanish-speaking parents and teachers.
Mark Flores, Account Director, Multicultural Engagement, Olson PR
Mark Anthony Flores is part of a cross-office practice of multicultural specialists who develop and execute holistic campaigns which authentically engage with U.S. Multicultural and Transcultural communities. Flores and his team employ deep-seated cultural understanding to ensure a brand and its communities are best served with a cultural gap that is bridged, not divided.
At Olson, we believe that best brands are singular in how they go to market. We live in a world in which fusion, hybridity and juxtaposition define our daily encounters. As such, we are all “multi-cultural,” and our allegiances shift with context. We navigate our work cultures, our family cultures, the cultures we create with those we care about, and the many cultures that shape the wider communities in which we live. Recognizing this experiential mash, we at Olson move beyond the traditional marketing focus on demographics to ascertain how people construct and engage with cultures in an ever-changing world. Grounding our agency in the philosophy and methods of anthropology, we embrace this opportunity and challenge on behalf of every client. We’ve identified ten key dimensions that define every community, transcending race, ethnicity, religion, and other classic markers of identity. With every opportunity, we tailor our research, strategy and execution plans to allow each brand to connect with communities in nuanced, unique ways that demonstrate authentic engagement.
Flores provides engagement support and cultural counsel to a range of clients within the agency roster, across disciplines and categories. From digital work to grassroots community programs to national media and advertising campaigns, he has worked with a variety of clients including MillerCoors, Coors Light, Miller Lite, Pepsi, Oscar Mayer, Optima and Wrigley's Extra®, Orbit® and 5® gum brands– predominately focused on the Hispanic, Urban and African American communities.
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