As we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year's plan now.
A recent study by David Burgos of TNS research provides ample evidence for why smart marketers are engaging online Hispanics this year. READ MORE AT MEDIAPOST