#mobile (2)

8602402253?profile=originalAs we ease into a new year, we marketers are enthusiastically looking forward to seeing our 2016 marketing plans in action. Marketers who included online Hispanics in their plans should be rewarded by a large, growing audience which engages and transacts predominantly on smartphones. Those marketers who are not engaging digital Hispanics may want to look for ways to add them to this year's plan now.

A recent study by David Burgos of TNS research provides ample evidence for why smart marketers are engaging online Hispanics this year. READ MORE AT MEDIAPOST

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Smartphones Close Latino Digital Divide


Latinos own smartphones, go online from a mobile device and use social networking sites at similar—and sometimes higher—rates than do other groups of Americans according to a new analysis of three surveys by the Pew Research Center.

The analysis also finds that when it comes to using the Internet, the digital divide between Latinos and whites is smaller than what it had been just a few years ago. READ MORE

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