Networking… many people see it as a necessary evil in the business world, and for some it can be difficult to master. Networking connects people with one another, sparking new ideas, forging new partnerships, and making an event worth attending. Sounds great, however, the problem with networking is that it can be, well, awkward. If you’ve ever turned up to a gathering as a “newbie” or first timer, you’ll know the feeling of hovering by the doorway, not knowing who to approach or where to begin. READ MORE AT SUNDAY BUSINESS POST
"Why not me?" It's a question Geisha Williams, CEO and President of PG&E Corp., has asked throughout her career.
Williams made history last year becoming the first Latina CEO of a Fortune 500 company. But the Cuban-born immigrant admits that she once had "pretty modest" career aspirations. That all changed when her mentor at her first energy industry job asked her a pivotal question. READ MORE AT CNN MONEY
That’s the question that Latinas struggle with every day, according to Latina@Work, a study released Monday by People en Español and Lieberman Research Worldwide.
Even though the vast majority (80%) of Latinas say that they want to be seen as who they really are at work, they tend to play down their accents and play up their collegiate backgrounds, according to the research. One of the key findings of the study... READ MORE AT FORTUNE
It should surprise no one that plenty of millennials are addicted to the internet, constantly scrolling through their favorite social networks, and annoying people around them with obnoxious smartphone habits. But just as there are plenty of people who still buy dumb phones instead of smartphones (including some millennials), there are some millennials who have opted out of popular social networks like Facebook, Instagram, and Twitter. READ MORE AT CHEAT SHEET
Hands thrust out, many asking direct questions about your content. Others are more subtle, and just pass you their cards or say they loved your speech.
You’ve likely attended a speech like this, eager to get a word in with the presenter. But it’s easy to forget that people are busy, especially those who are more high profile (and giving speeches to thousands of people) or have been in the business for some time. They’re constantly bombarded with requests to meet or give advice, but occasionally someone cuts through. How?
To help you work a room and achieve more than just a handful of business cards, follow these pointers: READ MORE AT FORTUNE
A passive approach may kill you when swift technological changes hit your career or workplace. Instead of losing out, stay on top of the change to score a career win. Here are lessons from Pokemon Go to move ahead.
Get out and Go: Pokemon are found outdoors. So, you need to get up, step outside, hatch eggs and ad vance in the game. Similarly, your new job will never work out if you only sit at home and restrict your ef forts to the Internet or social media. READ MORE AT ECONOMIC TIMES
In a country built by immigrants, numbers represent the strength and ability to move forward both culturally and economically. Such is the case for Latinos, a growing force in the United States currently representing 18 percent of the overall population — a number expected to grow to 30 percent by 2060.
The economic impact Latinos have in the country as a group is growing at a steady rate, and according to Nielsen, a global information measurement firm, Latinos are "the most influential segment since the baby boomers," representing a $1.5 trillion consumer market.
The economic impact extends beyond the Latino consumer to the Latino entrepreneur. The State of Latino Entrepreneurship 2015 Report, created by the Stanford Latino Entrepreneurship Initiative. READ MORE AT CNBC
The United States is the most popular destination for immigrants in the world. As such, the nation’s demographic composition is anything but static. Comprising over 17% of the total U.S. population, Hispanics and Latinos are one of the largest and fastest growing groups in the United States.
As recently as 1980, the United States was home to some 14.8 million people of Hispanic or Latino descent. Today, more than 55.9 million Americans identify as Hispanic and Latino. READ MORE AT USA TODAY
At Downey Nissan in Downey, Calif., two women — a Hispanic marketing director and a Nepalese general sales manager — have teamed up to lead a sales surge to Hispanic consumers.
Through August, Downey Nissan sold 1,899 new vehicles to Hispanic customers. That was almost double the 970 new vehicles in the year-earlier period. Through November, the store is the Nissan brand's leader in selling to Hispanic customers.
Nationwide, Hispanics have become a critical demographic in light-vehicle sales. At Honda, for example, "All of our sales growth over the last year has been [from sales to] Hispanics," says Vicki Poponi, vice president of automotive marketing operations for American Honda. Through November, Honda brand U.S. sales rose 1.4 percent, against an industrywide decline of 1.4 percent. READ MORE AT AUTOMOTIVE NEWS
If you go by the number of people who check the “Hispanic” box in US Census Bureau forms, people of Latin American descent make up 18% of the population. But, among the adult population, there are another 5 million, who don’t consider themselves Hispanic but descend from Latin America, according estimates from Pew Research Center.
Among the estimated 42.7 million U.S. adults with Hispanic ancestry in 2015, 89%, or about 37.8 million, thought of themselves as Hispanic or Latino, but the rest did not, according to Pew surveys. By the fourth generation, half those with Hispanic background no longer consider themselves part of the group. READ MORE AT QUARTZ
If you’re looking for a job, you’re going to need to do a lot more than spruce up your resume. As part of their screening, potential employers will likely scour your social media accounts. Which is why Consumer Reports says there are a few things you can do to put your best cyber-foot forward.
A CareerBuilder survey this year found 70% of potential employers used social media to screen candidates and more than half didn’t hire someone because of something they saw. READ MORE AT NBC DALLAS
Whether you hit a career slump this year or, worse yet, got demoted, there's no reason to think you can't quickly turn things around. With a new year right around the corner, now's the perfect time to map out a strategy for revitalizing your career. Here are six solutions that'll help you get back on track.
1. Take initiative
If your career hasn't been progressing the way you would've liked, perhaps it's because you've allowed yourself to grow complacent in your role and responsibilities. READ MORE AT MADISON.COM
Big mistake, says Susan P. Joyce, publisher of Job-Hunt.org, who says the total number of jobs filled in December 2014 was greater than the number filled in January 2015. What’s more, Joyce notes, January is the toughest, most competitive and most crowded job market of the year — precisely because so many people stop job hunting during the holidays.
Why Holidays Are a Good Time to Job Hunt READ MORE AT FORBES
At the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage. The key is that smartphones still power an exceptionally large portion of Hispanics’ overall digital activity.
US Hispanics are well-equipped with smartphones, though they no longer outpace the general population in that respect. And the volume of their usage is large as phones fill an outsized share of their digital day, according to a new eMarketer report, “US Hispanics’ Mobile Usage: Relying on Smartphones as Core of Their Digital Lives.” READ MORE AT EMARKETER
Is your career not going the way you’d expected? Maybe you were hoping for a promotion, but didn’t receive it. Or maybe you’ve been going on interviews to land that higher-level dream job, but it’s just not happening.
Instead of getting frustrated, now is the time to get analytical and strategic. READ MORE AT FORBES
Geoscape, the leading market intelligence company focused on new mainstream consumers and businesses, reported today that over 993,000 Hispanics within the United States will turn age 18 in calendar year 2015; a monthly average of about 83,000. Hispanics will account for nearly 23 percent of all persons turning 18 within the United States.
This total represents a compelling fact that emphasizes the growing importance of the US Hispanic market as both consumers and potential new voters. Hispanics are the majority in 342 counties, representing 18 percent of the American population and totaling more than 56 million nationwide in 2014. Their relative youth, growing influence and buying power present compelling reasons for business strategists to redefine their priorities. READ MORE AT BUSINESSWIRE
Sitting in a conference room with about 150 other women, Park City restaurateur Blanca Gohary took notes while listening intently to speakers discussing the importance of making personal connections in the local business community.
Gohary was among the scores of women attending the Latina Style Inc. Business Series on Thursday at the Maverik Center.
The one-day development conference seeks to empower Latina professionals and business owners by bringing them together with key corporations and educational leaders that provide information most needed by today’s entrepreneurs, explained Robert Bard, Latina Style's president and CEO. READ MORE
Do you think Tiffany & Co, BMW, Ralph Lauren, Private Banking, AMEX Platinum or The Ritz when you think of Latinos? If not, you may be allowing stereotypes to limit your ability to tap into a segment growing faster than any other within the luxury and upscale categories.
While previous research has already revealed a vibrant luxury market with Hispanics earning $110,000+ (which is growing 8 percent faster than the rest, reporting 221 percent growth in the last decade), the sweet spot has now been revealed by a new study challenging conventional thinking: "America’s New Upscale Segment: Latinos!
The study by AHAA: The Voice of Hispanic Marketing, in partnership with Nielsen and Santiago Solutions, is placing the spotlight on the ‘brown elephant’ in the room represented by Latinos. READ MORE
As the demographic makeup of the United States continues to change, so too does the key target for marketers. Rising to the forefront are Hispanic sports fans.
"With growing consumer clout, Hispanic audiences represent a huge opportunity for the sports industry in the U.S.," said Stephen Master, senior vice president of sports at Nielsen. "Considering that 94 percent of Hispanic males say they're sports fans and 56 percent of Hispanic males consider themselves avid fans, we felt the need to look more closely at Hispanic audiences."
A recent Nielsen study looked deeper into the Hispanic sports fan and found that they're highly engaged, perpetually connected and enjoy buying sports-related merchandise. Key highlights from the study include... READ MORE
Hispanics are way ahead of the general market for social and mobile usage. The more acculturated the Latino, the more likely they are to use these technologies. That has huge implications for your marketing plans, regardless of whether Hispanics are in your target market.
Latinos Lead Mobile Usage
Hispanics are no more likely than the rest of the population to own a cell phone or a smartphone. However, they are more “cell phone focused” than other demographics. Over 50% live in cell phone only households. Plus, they are twice as likely as Anglos to go online primarily via their mobile.
That’s only the beginning. Hispanics are early adopters of virtually all mobile activities. They are three times as likely as the general market to check into locations. Two thirds of Latinos listen to music on their phone vs. 42% of Anglos. And cell based video chat is used by one third of Hispanics compared to less than one fifth of the general population.
Hispanics’ affinity for mobile usage extends to shopping. Latinas index at 156 vs white women for making a mobile purchase in the past thirty days. They also do more pre-shopping research via their phone. READ MORE
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