As we approach the second half of 2012, we’ve been looking at how consumers are feeling about their lives. What excites them, what they’re afraid of and what they think about the whirlwind political environment that ceaselessly dominates the conversation in America – be it mainstream news media, the blogosphere or social engagement.
Against this backdrop, we asked Hispanics and non-Hispanics across a variety of geographies and segments: Republicans, Democrats and Independents; gender and age cohorts; influencers and non-influencers alike, how they felt about these and other subjects.
Some of the things we learned were surprising, such as that for all the chatter among the pundits, people across the gamut felt that things like immigration were a non-issue in their lives. Based on our findings, here are five things that every marketer who engages Hispanic audiences (which means everyone) should know – and importantly, how to act upon it to win for your business. READ MORE