democrats (5)

8602372490?profile=originalAs we approach the second half of 2012, we’ve been looking at how consumers are feeling about their lives. What excites them, what they’re afraid of and what they think about the whirlwind political environment that ceaselessly dominates the conversation in America – be it mainstream news media, the blogosphere or social engagement.

Against this backdrop, we asked Hispanics and non-Hispanics across a variety of geographies and segments: Republicans, Democrats and Independents; gender and age cohorts; influencers and non-influencers alike, how they felt about these and other subjects.

Some of the things we learned were surprising, such as that for all the chatter among the pundits, people across the gamut felt that things like immigration were a non-issue in their lives. Based on our findings, here are five things that every marketer who engages Hispanic audiences (which means everyone) should know – and importantly, how to act upon it to win for your business. READ MORE

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Capitol's Latino caucus mending fences after split

In rural, conservative Tulare County, Democratic Party activist Ruben Macareno has one wish after the recent skirmish to pick California's new Assembly speaker. "I hope the struggle is over, and it was an amicable one," Macareno said. He's worried that a bad aftertaste from the contest – which had a Latino vying against a Latino – could spoil his mission to galvanize Latino voters in a region where they're underrepresented politically. "In Los Angeles, or other parts of the state that are blue, maybe this fight is just a dot," said Macareno, the Latino caucus leader of his county's Democratic Party. "When we're in red counties, predominantly Republican, we'd rather it not be so fiery. People get turned off." During internal deliberations to choose the next Assembly speaker – it was settled Dec. 10 – sparks flew between factions and strained relations inside the California Latino Legislative Caucus. The episode ended with a public show of unity. Current Speaker Karen Bass met with the press, linking arms with her designated successor, John A. Pérez, as well as contender Kevin de León, who ultimately yielded to Pérez. But embers of tension remain inside the 25-member caucus, which includes members of both houses. Infighting could dilute the power of the caucus to steer policy at a time of economic crisis, some members fear. California's Democratic Party also has a strong interest in smoothing over the dispute. No Latino caucus member is Republican. READ FULL STORY
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The Republicans are committing political suicide by catering to the xenophobic vote. Assuming that Latinos will vote for the candidate promising the most free taxpayer money shows how out-of-touch the mainstream media and a lot of American politicians from both parties are with voters in the Hispanic community.

If the Republicans would talk about social issues and economic issues and drop the endless ranting about immigration I would almost guarantee they'd receive 60+ percent of votes from Latinos. That said, those advising them apparently don't get it because the message remains more of the same, and those GOP candidates and office-holders who do attempt to be the voice of reason are lambasted by conservatives in the media for being too lax on immigration.

The Democrats appeal is that they don't care about the immigration issue and don't come across as xenophobic --- at least not on the surface. Not that I'm in the country illegally. I was born in America. My father and maternal grandfather were not, but both are now citizens.

I know I for one am not the least bit motivated by the idea that I might get some money that someone else earned. I wouldn't even take it if they tried to give it to me. If I cannot earn it, I do not deserve it.

All that said, I find the Democrats' contention that Latinos are somehow too stupid to get a driver's license or some other form of photo ID to be both racist and extremely offensive.

So how will I vote in the upcoming Presidential election and the congressional races slated for the ballot in November? I've not yet decided, and may or may not reveal the decision publicly when I do arrive at a conclusion.

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According to a 3-year time series analysis of the Latino Policy Coalition's (LPC) nationwide polls (conducted in April 2006, Sept. 2006 and July 2009), Democrats have increased their ratings on top Latino priority issues like healthcare reform,immigration reform and jobs and the economy. "This data shows that Congressional Democrats continue to achieve strong credibility with Latino voters," said LPC Chair Jim Gonzalez. On healthcare reform: Democrats in Congress hold a 45-point advantage over Congressional Republicans (60% Democrats, 15% Republicans) when it comes to health care and prescription drugs. The gap between Congressional Democrats and Congressional Republicans has only grown wider since April 2006 when Democrats had a 43-point advantage (Democrats 61%, Republicans 18%). READ FULL STORY
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Democrats' Hands Aren’t Clean in the Financial Mess

The normally expansive Democratic House Speaker Nancy Pelosi was anything but that when she was asked if the Democrats should get some of the blame for the Wall Street financial mess. Pelosi answered with a terse “no.” But Pelosi quickly got expansive when she finger pointed Bush and the Republicans for creating the mess. This is the standard Pelosi line. Bush and the Republicans eagerly cut sweetheart deals with financial industry lobbyists to gut lending and stock trading regulations, winked and nodded at the banks and brokerage houses as they engaged in an orgy of dubious stock swapping, buys, and trading, conned millions of homeowners into taking out catastrophic sub prime loans and watered down the oversight powers of government regulatory agencies. READ FULL STORY
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