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In the abundant selection of fruits that supermarkets have at their disposal, pears are the secret weapon they use to capture their customers. They sell quickly, are available year-round, have more than ten varieties to suit all tastes, and have significant health benefits. Latino consumers buy them 34% more than the average U.S. shopper.

Latino pear consumers are young: seventy-six percent are Millennial and Gen X. These two groups of Latino consumers see pears as a healthy snack in their daily diet. READ MORE AT ABASTO

Jobs in STEM and media employ the least amount of Hispanic and Latinx workers, according to Credito en USA, a Spanish language personal finance insights platform. The company analyzed the 2021 data from the Bureau of Labor Statistics in order to identify the most underrepresented job titles for Hispanic and Latinx talent.

Biological scientists have the least amount of representation, as Hispanic and Latinx workers make up only 2.4% of the industry's workforce. Medical scientists, veterinarians and industrial engineers are also underrepresented fields, with Hispanic and Latinx workers making up just under 5% of the industries' overall workforce. READ MORE AT EBN

The market for luxury brands is rapidly changing with a boom in the Hispanic consumer market, the fastest-growing demographic of households with incomes of $150k+, according to two new studies.

The rapidly rising affluence of Hispanics, their greater representation compared to other ethnicities in the top two quintiles, and the fact they are the fastest growing ethnicity bar none means they are an increasingly important demographic for brands to understand. READ MORE AT FORBES

Latinos and Spanish speakers are getting better access to key mental health services thanks to several recent initiatives. A higher percentage of Latinos in the U.S. have reported symptoms of depression than their white non-Hispanic counterparts since the pandemic began, per the CDC.

Hispanics in the U.S. make up 19% of the population, but only 6% of licensed psychologists in the U.S. identify as Latino, according to the American Psychological Association. READ MORE AT AXIOS

Hispanic enrollment at postsecondary institutions in the United States has seen an exponential increase over the last few decades, rising from 1.5 million in 2000 to a new high of 3.8 million in 2019 – partly reflecting the group’s rapid growth as a share of the overall U.S. population. 

The decline for Hispanics, and other racial and ethnic groups, in 2020 was driven by a drop in enrollment at two-year institutions. Hispanic enrollment at two-year colleges declined by about 230,000, or 15%, from 2019 to 2020. READ MORE AT PEW RESEARCH CENTER

An examination of Latinos' lives over a 20-year span found increasing diversity and major educational and economic gains, though some inequalities remain, according to a new report by the UCLA Latino Policy and Politics Institute. The big picture: The report, which compared U.S. Census data from 2000 and 2o20, paints a picture of just how much Latinos have changed the American landscape — and how it's changed them, too.

By the numbers: Mexican Americans and Mexican immigrants still account for the largest share of U.S. Latinos (59%), but the share of people from South and Central America is quickly growing, owing largely to political and economic instability in those nations. READ MORE AT AXIOS

Latinos account for the fastest-growing portion of US GDP. So much so, that if we considered US Latinos as their own country, it would be third only to the GDP growth rate of China and India in the past decade.1 At a time of economic uncertainty with concerns about a possible recession growing, consumers are looking for additional support.

Latinos are conscious of their impact, choosing brands that value the environment and their employees, all of which makes them more influential than their income levels would suggest. READ MORE AT MCKINSEY.COM

Despite making up nearly 19 percent of the population, Latinos continue to be underrepresented or misrepresented in Hollywood, news and book publishing, according to a new report released by the Government Accountability Office.  "Latinos are effectively excluded or sidelined from much of American media," says Rep. Joaquin Castro (D-Texas) chair of the Congressional Hispanic Caucus, which requested the report. READ MORE AT NPR

For decades, Latinos living in the United States have sought ways to identify themselves that encompassed their pan-ethnic community. Although culturally diverse, Hispanics rallied in the 1960s for a unifying term that would grant them census representation and governmental support in education and health care, said Catherine S. Ramírez, chair of the Latin American and Latino Studies program at the University of California at Santa Cruz. However, that effort has also led to discrimination, as Hispanics and Latinos were othered and lumped together with negative stereotypes. READ MORE AT THE WASHINGTON POST

Data presented in Telemundo's "Latinas Powering Forward" report indicate that the population of Latinas under the age of 40 has grown 55% in the last 20 years.

Of the 29 million Latina women in the USA, 65% are under 40 years old. These new generations have chosen to prioritize their education and professional development. READ MORE AT NEWSWIRES

This week is a great chance to enjoy the great outdoors - with more than fifty free events, up and down the state of California, as part of Latino Conservation Week.

People can go paddle boarding, hiking, take nature walks, attend film screenings and more. READ MORE AT PUBLIC NEWS SERVICE

More than 40% of Fortune 500 companies operating in 2010 were founded by immigrants or their children, according to the Partnership for a New American Economy — including some of the most well-known brands, from Apple and IBM to Disney and McDonald's. The companies noted had combined revenues of $4.2 trillion — more than the GDP of most countries.

The ability to embrace cultural perspectives is absolutely critical to the way we view the world. Speaking multiple languages and even using English as a secondary language is not a setback, it is your secret weapon. READ MORE AT ENTREPRENEUR

Educational attainment among U.S. Latinos has been changing rapidly in recent years, reflecting the group’s growth in the nation’s public K-12 schools and colleges. Over the past decade, the Hispanic high school dropout rate has declined and college enrollment has increased, even as Hispanics trail other groups in earning a bachelor’s degree.

66% of Hispanics who got a job or entered the military directly after high school cited the need to help support their family as a reason for not enrolling in college, compared with 39% of whites. READ MORE AT PEW RESEARCH CENTER

Latino workers remain underrepresented in science, technology, engineering and math (STEM) workforces, and a new Pew Research Center report found that more visible representation of successful Latinos in STEM would make those workforces more attractive to other Latinos.

While Hispanics make up 17 percent of the total workforce, only 8 percent work in a STEM field, according to a Pew Research Center report published last year. Meanwhile, white workers make up 63 percent of the workforce and 67 percent of STEM workers. Asians make up 6 percent of the total workforce but account for 13 percent of the country’s STEM workforce. READ MORE AT THE HILL

Congress is formally adopting a bipartisan effort to diversify the STEM industry and encourage more Latinos to pursue a career in science and technology. The U.S. Senate approved a bipartisan resolution to support Latinos pursuing a career in science, technology, engineering and mathematics (STEM). READ MORE AT COTTAGE HEALTH

McKinsey research reveals interventions that can help boost Latino participation in the US economy and strengthen the nation’s economic performance overall. 

Senior Partner, Lucy Pérez, how greater support for Latino workers, business owners, consumers, savers, and investors in the United States could create economic opportunities not just for individuals and families in this demographic but also for the whole country. READ MORE AT MCKINSEY RESEARCH

A national Latino nonprofit is spearheading an initiative to boost digital skills and provide workforce training among Hispanics.

The Hispanic Federation is partnering with Comcast NBCUniversal Telemundo to support digital skills training through the Latino Digital Equity Centers Initiative, the organization announced Tuesday. READ MORE AT NBC NEWS

The National Museum of the American Latino will debut its inaugural gallery in the National Museum of American History on June 18. The new American Latino museum likely won't open in its own building for at least another 10 years, but the Smithsonian will roll out exhibits until the museum finds its permanent home. READ MORE AT CNN

A new study finds many Latino parents are hoping their children make better choices with their money than they did. Only 51 percent of Latinos would want their children to make the same financial decisions (saving, investing, and budgeting) that they did.

A recent survey of 2,000 Americans between 18 and 41, half of whom identify as Latino, found that non-Latino respondents were much more likely to want their children to learn from and model their own money habits (76% vs. 51%). READ MORE AT STUDYFINDS

In 2018, the Census Bureau projected that in 2060, Hispanic people will comprise 27.5% of the total population, with 111 million Hispanic individuals residing in the United States.

Hispanic people are the largest minority in the United States. Only Mexico has a larger Hispanic population than the United States. READ MORE AT KTVZ NEWS