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Networking To Land A Job

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Need a job? You need to network. Have a job and want to keep it? You need to network. Networking should be a career-long endeavor that is just as important as performing your job in an excellent manner. Here's why. First, if we have learned anything over the past four years, it's that job security does not exist - if it ever did. One big economic downturn - or any number of other variables you cannot control - and you could find yourself sending out resumes and hoping for a call.

Once you get that job, if you are not moving forward, you are moving backward. Career success is often found by moving up, and if you've been in the business world long enough, you know that the person most deserving of the promotion does not always get it. Sometimes, it's the "schmoozer." READ MORE

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8602375292?profile=originalHispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious, according to survey results announced today.

uSamp, a leader in providing targeted audiences for global consumer insights, engaged 650 members from its newly inaugurated Hispanic panel, SuperOpinion.com, to survey participants on their attitudes toward social media compared to the general population.

The survey, captured in an INFOGRAPHIC, found that 90 percent of Hispanics are likely to be on Facebook compared to 81 percent of the general population; 57 percent of Hispanics access YouTube compared to 46 percent of the general population. Hispanics are also overwhelmingly more likely to be on Google+, 47 percent compared with 18 percent of the general population. The only social media platform that Hispanics largely ignore is LinkedIn. Only 4 percent of Hispanics surveyed said they use LinkedIn vs. 21 percent of the general population.

“Social media is a natural fit for Latinos. Latinos, by nature, are innovators. Social media allows us to create, recreate and take a shot at building communities around content that we want,” said Lance Ríos, president and founder, Being Latino, Inc. “Secondarily, Latinos are very loyal consumers. But in order to gain their trust, you have to assure them that you are legitimate. Culturally we tend to be sensitive to giving personal information so easily. Once trust is gained, Latinos will usually open up.” READ MORE

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Google grants biased, report says

Google's grants program favors nonprofits run by whites and Asians, in effect is raising ad prices for African-American and Hispanic nonprofits, a new report says. Over the past three years, Google has given away $300 million worth of free advertising on its site, says the report from TechMission, an association of Black and Latino-led nonprofits addressing the digital divide. That $300 million in advertising grants is used by recipient nonprofits to bid on specific search terms related to their organizations and missions. This practice has "flooded the market" for nonprofit ads with virtual dollars, the report says, forcing nonprofits that do not receive grants to pay more for search terms. TechMission estimates 95 percent of Google Grants recipients are nonprofits led by whites or Asians, and only five percent are led by African-Americans or Hispanics. READ FULL STORY
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