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BabyCenter® Releases Acculturation Study About Latina Moms

Posted by HispanicPro on February 24, 2011 at 10:42am

BabyCenter®, the #1 pregnancy and parenting online destination worldwide, has released the results of a comprehensive study about Latina moms. The Hispanic Moms Acculturation study, part of the 21st Century Mom™ Insight Series, offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, media consumption, and more.

(Logo: http://photos.prnewswire.com/prnh/20110214/CL46994LOGO-a )

The acculturation study interviewed 2,479 Hispanic and 1,472 non-Hispanic moms across BabyCenter® en Espanol (www.babycenter.com/espanol) and BabyCenter® (www.babycenter.com). The Hispanic moms ranged from recent immigrants to native-born English-speakers.

With one in four babies born in this country being Hispanic, and Hispanics representing 55% of the population growth in the United States, this study sheds new light on the behaviors of Latina moms as they go through the acculturation process and integrate elements of American culture with those of their own heritage. Additionally, the study aims to provide marketers with insights about how best to reach this diverse and fast-growing audience.

Isidra Mencos, editorial director of BabyCenter for the Americas and Spain, says, "While Hispanic moms are linguistically diverse, culture acts as a powerful force for uniting them. Marketers that integrate authentic cultural elements into their media can craft a message that resonates with Latina moms' deepest values and aspirations."

Shopping: Hispanic Moms Are Brand Loyal and Love to Shop With Their Families

Across all levels of acculturation, Latina moms are much more likely to purchase brand-name CPGs. Additionally, Latina moms are much more likely than the general population to purchase global heritage brands that resonate emotionally. This presents a great opportunity for CPGs facing competition from less expensive generic brands, especially in these difficult economic times.

Hispanic moms are avid consumers, with 57% saying they love to shop vs. 30% for the general population. This behavior diminishes, however, as they become busier and acculturate. Shopping is also regarded as a family affair. Hispanic moms are three times less likely to shop alone. Despite stereotypes about machismo, 54% of Latinas share their purchase decisions with spouses or partners vs. 44% of non-Hispanics. READ MORE

Swine flu's bigger impact on blacks and Hispanics is not being addressed

Posted by News on October 7, 2009 at 5:48pm

During all their swine flu briefings the past few months, city and federal health officials have been virtually silent about the outsize impact the pandemic appears to be having on blacks and Hispanics. The Centers for Disease Control alluded to the problem in a small Sept. 4 report, but only in a passing mention. That report, an analysis of the first H1N1-related deaths among U.S. children, revealed that 33% (12 of 36) were among Hispanics. All told, half of the H1N1 children's deaths between April and August were among African-Americans and Hispanics. That's considerably more than the percentage of both groups in the population. READ FULL STORY

World Sport Chicago brings International Weightlifting Championships to Chicago

Posted by News on June 3, 2009 at 4:30pm

Pan-American, Ibero-American, USA National Weightlifting Championships taking place in Chicago June 4-7 CHICAGO-(June 3, 2009)-World Sport Chicago, the living legacy of Chicago 2016, is hosting more than 270 male and female athletes from 20 countries for the Pan-American, Ibero-American and USA National Weightlifting Championships taking place in Chicago from June 4-7 at the UIC Forum at the University of Illinois at Chicago. The event will help determine the athletes that go on to compete in the 2012 Olympic Games in London, and marks the first time the three federations have hosted championships together in one city. "It is incredibly exciting that these three weightlifting federations are hosting their championships at once, and we're honored to host this international event in Chicago," said Patrick G. Ryan, chairman and CEO of Chicago 2016. "With its cultural diversity and proud tradition of world-class athletics, Chicago is a perfect setting for the Pan-American championships." World Sport Chicago partnered with the Pan-American Weightlifting Federation to bring Olympic, World and Pan-American champions to Chicago for the events. Athletes from Argentina, Barbados, Brazil, Canada, Chile, Colombia, Cuba, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Spain, the United States and Venezuela will compete for the Pan-Am, Ibero and US National titles. For a complete list of participants and competition schedule, visit www.worldsportchicago.org/weightlifting-championships.aspx. Results and photos will be posted to the website daily. The weightlifting competition will take place Thursday, June 4, through Sunday, June 7. Competition will begin at 9 a.m. each day, and a medal ceremony and media availability will take place after every session (every two hours). The event is free and open to the general public. According to event directors, there are nearly as many unique back-stories as there are athletes themselves. American competitors include a 4-foot-8-inch former college volleyball player, a super heavyweight shot putter, and a 2010 Olympic bobsled team contender. The weightlifting championships are especially exciting for Cuba, whose relatively new women's team has rarely competed on an international stage. Colombia, proud to call weightlifting its national sport, will be showcasing many athletes who competed in the 2008 Beijing Olympic Games. In fact, a large percentage of the Colombian delegation in Beijing consisted of weightlifters. In addition to the weightlifting championships, World Sport Chicago will host a variety of interactive clinics and activities geared toward kids throughout the four days of competition, including: * June 4: Performance tips from strength and conditioning coaches from UIC and Northwestern University * June 5: An NBC Fitness Team event and power lifting demonstrations by three-time Paralympian Mary Stack * June 6 and June 7: Nutrition, sports medicine and sports psychology clinics led by local doctors and nutritionists For a complete schedule of clinics and activities, visit www.worldsportchicago.org/weightlifting-championships.aspx From 10 a.m. to 5 p.m. each day, children are invited to test their strength, endurance and flexibility at the interactive World Sport Chicago Fitness Zone station. According to event organizers, nearly 200 students from various Chicago Public Schools will attend, and community organizations such as UNO, Erie Neighborhood House and the Elliott Donnelley Youth Center will bring children and families to the events. "We are delighted that local students will have the opportunity to be a part of this event," said honorary event chairman Gery Chico. "As event organizers, it's important to us that the Pan-American, Ibero-American and USA National Weightlifting Championships leaves a lasting legacy for young athletes long after the final medal ceremony on Sunday." World Sport Chicago is an Illinois not-for-profit working to enhance the image, awareness and participation in Olympic sports across Chicago and to extend Chicago's international outreach through and for sport and youth. "In bringing world champion weightlifters and other international events to Chicago over the past few years, it's been our hope to engage Chicagoans in Olympic and Paralympic sports," said Bill Scherr, chairman of World Sport Chicago. "We hope that these visiting athletes can serve as an inspiration to children and adults alike, and encourage people of all ages to be active." Chicago is one of four Candidate Cities along with Rio de Janeiro, Tokyo and Madrid vying for the honor to host the 2016 Olympic and Paralympic Games. The 2016 Host City will be named on October 2, 2009 in Copenhagen, Denmark. # # #

About World Sport Chicago World Sport Chicago (WSC) is an Illinois not-for-profit working to enhance the image, awareness and participation in Olympic sports across Chicago and to extend Chicago's international outreach through and for sport and youth. Focused on promoting the development of recreational and competitive sport to the area's youth, WSC works closely with Chicago 2016 and Chicago's 2016's Athlete Advisory Counsel (AAC) to provide sport expertise and athlete insight to the execution of these sporting events. WSC intends to aid Chicago in developing a sustainable, international sporting legacy as a real agent of social change for the city. William Scherr, an Olympic medalist in wrestling, is chairman of the board and Scott Myers serves as the executive director.

SCAT program teaches obesity prevention

Posted by News on August 30, 2009 at 12:01pm

Never skip a meal because it can lead to over eating, eat protein for energy, and drink six to eight glasses of water each day, John Mendoza told me, while a group of his peers from Jovenes Latinos feasted on a healthy dinner of red beans and rice, grilled chicken, cooked green beans, salad, fruit, and brownies made with black beans. The group of seven Latino teenagers and folks from Somerville Community Health Agenda of Cambridge Health Alliance dined in the Somerville Community Access Television (SCAT) meeting room right before viewing their series of three talk shows, "Latinos Living Better for the Future" ("Latinos Viviendo Major para el Futuro"). For the past six weeks, SCAT's Next Generation Producers program-under the direction of Daniel Marques, SCAT's youth media and membership coordinator and Prince Charles, the programming coordinator and youth media instructor-has taught local Latinas ways to control weight and prevent chronic diseases like Type 2 diabetes through producing the shows. READ FULL STORY

Spine defect more likely in Hispanics

Posted by News on December 30, 2008 at 3:03pm

In Illinois, Latina/Hispanic women are twice as likely as any other race or ethnicity to have a baby born with a birth defect involving the spine. That's why they will be the focus of National Folic Acid Awareness Week, which will be observed next Monday through Jan. 11 "We need to educate all women, especially Latinas, that folic acid can help prevent birth defects of the brain and spine, said Adriane Griffen, chair of the national Council on Folic Acid. READ FULL STORY

Brochure on preventing breast cancer targets young Latinas

Posted by News on November 24, 2008 at 8:00pm

An informative brochure about breast cancer, written in Spanish and English, has been produced to reach a growing young Latina audience in Marin County. The effort is a collaboration between Zero Breast Cancer, a Marin-based nonprofit organization, and the Novato Youth Wellness Collaborative. The target audience, said Zero Breast Cancer's Susan Schwartz, is Latina students and young women who might not know about preventative health practices and cancer risk factors. READ FULL STORY

Efforts Seek To Encourage Hispanics To Become Bone/Stem Cell Donors, Increase Number Of Hispanic Children In Clinical Trials

Posted by News on December 22, 2008 at 11:24pm

The Asian American Donor Program is launching a new initiative that seeks to register more Hispanic marrow/stem cell donors, New America Media reports. In the last 19 years, the program has been working to expand the availability of potential marrow/stem cell donors in the Asian community, and more recently has targeted Hispanics. AADP holds roughly 300 bone marrow/stem cell drives annually nationwide (Avila, New America Media, 12/14). READ FULL STORY

$61M, Multicenter Study To Examine Health, Acculturation Of Hispanics

Posted by News on February 5, 2009 at 8:56am

A six-year, $61 million multicenter study is seeking to gather data on the health of Hispanics to expand current research on the group, the Miami Herald reports. The Hispanic Community Health Study -- funded by the National Heart, Lung, and Blood Institute -- will take place at the University of Miami's Miller School of Medicine and three other field centers in San Diego, the Bronx in New York City and Chicago. The University of North Carolina will serve as the data coordinating center. READ FULL STORY

When Hispanics suffer from depression, they're often too afraid to seek help

Posted by News on December 8, 2008 at 3:53am

Depression and anxiety are frequently part of the experience as immigrants adjust to a new culture separated from families, social networks and emotional support. Experts say there is a need for mental health services to help Hispanics, whose numbers are increasing because of immigration, including illegal immigration.READ FULL STORY

Hispanics watching health care debate closely

Posted by News on August 11, 2009 at 9:26pm

Perched at the edge of an exam table, Delmira Maravilla is anxious for a check-up — and for a timeline on the president's promise of health care for all Americans. She's paying out of pocket for the exam, and like one-third of Hispanics, the mother of nine doesn't have health insurance. Latinos like this immigrant from El Salvador have much to gain if the legislation taking shape in Washington passes. Among the major ethnic groups, they are the least likely to have health coverage through work. And Hispanics often face language and cultural hurdles to getting good-quality health services. They're far less likely to have a regular health-care provider, and to get the kind of routine screening that prevents serious health problems. READ FULL STORY

Hispanics Who Move to U.S. Face Higher Cancer Rates

Posted by News on August 9, 2009 at 4:40pm

Hispanics who move to the United States are 40 percent more likely to develop certain cancers than those who remain in their native countries, according to a study from the University of Miami Miller School of Medicine that was conducted in Florida, a state with a diverse Hispanic population. Researchers speculate that one reason for the increase in cancer risk is that immigrants quickly adopt new, less healthy dietary and lifestyle habits, such as increased alcohol consumption, after moving to the United States. It is also possible that some of the increase may be due to more aggressive diagnostic measures in the United States that result in greater cancer detection compared to other countries.READ FULL STORY

FuturoFund taking grant applications from nonprofits

Posted by News on August 9, 2009 at 4:37pm

Aimed at improving the lives of Austin Latinos, FuturoFund Austin is accepting applications from nonprofits for its first grant cycle, which will invest $50,000 via grants to the local community. Founded last year by a group of young Hispanic professionals, FuturoFund was formed to support nonprofits that assist and serve Latinos, and to provide leadership training. The fund’s giving priorities are: arts and culture, community development, education, health and human services and social justice. READ FULL STORY

Study suggests Hispanics less likely to look for cancer information

Posted by News on April 21, 2009 at 9:46pm

When it comes to preventing cancer, information is key but a new study suggests Hispanics aren’t likely to look for it. 83% of Spanish-speaking Hispanics have never looked for cancer information compared to 48% of non-Hispanics, according to the American Cancer Society and The National Cancer Institute. 36-year-old breast cancer survivor Veronica Torres says it was hard to navigate the system but her advice is to be brave and get help. "I understand what they're going through,” she said. “Don't be scared. There's a lot of help out there that you can find. There's some good people and doctors.” Some doctors say Hispanics may not want to seek help possibly because of cultural or economic issues. "I think some of the issues are economic,” said Dr. James Young, an oncologist at Penrose-St. Francis. “Some of the newly emigrated Hispanic population is fearful that contact with the health system will result in contact with immigration authorities.” READ FULL STORY

health (53)

BabyCenter® Releases Acculturation Study About Latina Moms

Swine flu's bigger impact on blacks and Hispanics is not being addressed

World Sport Chicago brings International Weightlifting Championships to Chicago

SCAT program teaches obesity prevention

Spine defect more likely in Hispanics

Brochure on preventing breast cancer targets young Latinas

Efforts Seek To Encourage Hispanics To Become Bone/Stem Cell Donors, Increase Number Of Hispanic Children In Clinical Trials

$61M, Multicenter Study To Examine Health, Acculturation Of Hispanics

When Hispanics suffer from depression, they're often too afraid to seek help

Hispanics watching health care debate closely

Hispanics Who Move to U.S. Face Higher Cancer Rates

FuturoFund taking grant applications from nonprofits

Study suggests Hispanics less likely to look for cancer information

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