Transforming ideas into reality is one of the most fulfilling things that a small business person does. However, it’s not enough to just have an idea and start a business. To succeed in the long term, you need to put in the work to make your basic brand story thrive through the equally important elements of strategy and execution. READ MORE AT BUSINESS2COMMUNITY
Latinos are a fast-growing, young segment of the U.S. population that’s also highly entrepreneurial, yet businesses that Latinos start often struggle to get the financing they need to grow and succeed.
These businesses are among the “most overlooked opportunities for investors,” the Boston-based Bain & Co. wrote in a report released earlier this month. READ MORE AT PENTA
So, if you’re committed to making your pastime a professional endeavour and prepared for all that entails, you might be wondering where to get started. Of course, there are various ways you could go about it, and the below is just one such method:
Start with a business plan
One of the best places to start if you’re trying to convert your hobby into a career is to come up with a solid business plan for your idea. READ MORE AT THE NEWS INTERNATIONAL
According to Nielsen, Hispanics will contribute more growth than any other population segment. It is estimated that for the next 40 years, Hispanics will be the primary contributors to the total U.S. population growth, comprising 53% of growth in just the next five years and 68% of the growth for 2060. Start adjusting your strategy today to assure a profitable and sustainable future, whatever it may look like.
Hispanics are highly passionate and social. They share what they love and don’t love with their friends, family, and community. The actual purchase is just one step in the process. READ MORE AT ENTREPRENEUR
At Downey Nissan in Downey, Calif., two women — a Hispanic marketing director and a Nepalese general sales manager — have teamed up to lead a sales surge to Hispanic consumers.
Through August, Downey Nissan sold 1,899 new vehicles to Hispanic customers. That was almost double the 970 new vehicles in the year-earlier period. Through November, the store is the Nissan brand's leader in selling to Hispanic customers.
Nationwide, Hispanics have become a critical demographic in light-vehicle sales. At Honda, for example, "All of our sales growth over the last year has been [from sales to] Hispanics," says Vicki Poponi, vice president of automotive marketing operations for American Honda. Through November, Honda brand U.S. sales rose 1.4 percent, against an industrywide decline of 1.4 percent. READ MORE AT AUTOMOTIVE NEWS
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