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Tips for turning your hobby into a career

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So, if you’re committed to making your pastime a professional endeavour and prepared for all that entails, you might be wondering where to get started. Of course, there are various ways you could go about it, and the below is just one such method:

Start with a business plan

One of the best places to start if you’re trying to convert your hobby into a career is to come up with a solid business plan for your idea. READ MORE AT THE NEWS INTERNATIONAL

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According to Nielsen, Hispanics will contribute more growth than any other population segment. It is estimated that for the next 40 years, Hispanics will be the primary contributors to the total U.S. population growth, comprising 53% of growth in just the next five years and 68% of the growth for 2060. Start adjusting your strategy today to assure a profitable and sustainable future, whatever it may look like.

Hispanics are highly passionate and social. They share what they love and don’t love with their friends, family, and community. The actual purchase is just one step in the process. READ MORE AT ENTREPRENEUR

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Bilingual staff just the start to success

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At Downey Nissan in Downey, Calif., two women — a Hispanic marketing director and a Nepalese general sales manager — have teamed up to lead a sales surge to Hispanic consumers.

Through August, Downey Nissan sold 1,899 new vehicles to Hispanic customers. That was almost double the 970 new vehicles in the year-earlier period. Through November, the store is the Nissan brand's leader in selling to Hispanic customers.

Nationwide, Hispanics have become a critical demographic in light-vehicle sales. At Honda, for example, "All of our sales growth over the last year has been [from sales to] Hispanics," says Vicki Poponi, vice president of automotive marketing operations for American Honda. Through November, Honda brand U.S. sales rose 1.4 percent, against an industrywide decline of 1.4 percent. READ MORE AT AUTOMOTIVE NEWS

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