tech (5)

4 ways to market your business

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Here we are in 2024, and the world of marketing is evolving more than ever. As it continues to change, we see all sorts of new emerging technologies and consumer behaviours which have changed the way we market. The same old tricks don’t work the same as they once did, so knowing the latest ways to market your business is important. If you’re looking to stand out in 2024, then here are some marketing strategies that you’ll want to try. READ MORE AT MIDDLEME

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The rise of remote work during the pandemic led several Silicon Valley venture capitalists to escape California, with its wildfires and high taxes. Miami, with a large Latino population, and Atlanta, with a large Black population, have both seen higher interest.

Data from Crunchbase compiled for Reuters showed startups with a Black or Hispanic founder got 3.5% of the record $311 billion U.S. venture funding in the year to Dec. 16, up from an average 2.5% in the previous five years.

Florida and Georgia were the only states with significant deal flow that showed an increase in the number of deals for Black and Latino companies. READ MORE AT WHBL

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SupplyHive™, an innovative provider of Supplier Performance Management Technology, announced today that it closed $2 million in seed funding by securing investors who believe in the power of diversity and inclusion: led by LOUD Capital with co-investors Revolution’s Rise of the Rest Seed Fund and Cleveland Avenue-CAST US.

“Capital from this funding will allow the company to reach the next level of scale and impact by growing our sales and marketing resources and furthering product development and integrations,” says SupplyHive™ CEO and President Lou Sandoval. “We can expand our strong list of clients that include some of the FORTUNE 100’s most enviable brands.”

Sandoval added that “SupplyHive’s™ SPM solution offers much-needed transparency to companies’ efforts on DEI and ESG by creating pathways to identify ways to help suppliers grow. In doing this, it fosters inclusion that helps large corporations be better partners to diversity and all their suppliers.” READ MORE AT CISION

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Many organizations recently have looked to apply diversity, equity and inclusion initiatives in their workplace. While diversity and inclusion in technology involves developing and nurturing these practices internally, companies should also consider the diversity of the people who use their products. READ MORE AT THE SERVER SIDE

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The jobs in technology that pay the most

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From Mark Zuckerberg to your local IT professional, it's no secret that tech pays. But how well? And what jobs pay the most?

The career data website Comparably recently sought to answer these questions. They surveyed over 12,000 employees in top-level positions, and produced a list of 10 highest-paying ones, with salaries all over $150,000. READ MORE AT USA TODAY

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