Marketing to Hispanic pet owners in 2017

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Over the past decade, the number of Hispanics in the U.S. with pets in their homes skyrocketed from 11 million to 20 million as the pet ownership rate among Latinos grew from 40% to 55% between 2007 and 2016, according to market research firm Packaged Facts in the report Hispanics as Pet Market Consumers.

This exceptional growth rate is due not only to the rapid growth of the Hispanic population but also to the accelerating degree of Hispanic acculturation. READ MORE AT PR NEWSWIRE

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