Minority-Owned companies fight for equity in advertising

Retailers, restaurants, healthcare companies and technology firms often turn to newspaper inserts, as a tried-and-true method to reach consumers, especially minority consumers.

A major anti-trust lawsuit has been filed by the owner of an independent marketing company, who says that, if he’s victorious, millions—if not billions—of dollars in pre-print advertising (inserts) could begin to flow freely to minority-owned publications that serve minority communities; publications that are often locked out of the market due to “forced buys.” READ MORE AT WESTSIDE GAZETTE

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