Mobile Powers US Hispanics' Digital Activity

8602423865?profile=originalAt the dawn of the smartphone age, US Hispanics stood out as early adopters. Now that the population in general is converging at a high rate of smartphone ownership, one must look harder to see distinctive aspects of Hispanics’ mobile usage. The key is that smartphones still power an exceptionally large portion of Hispanics’ overall digital activity.

US Hispanics are well-equipped with smartphones, though they no longer outpace the general population in that respect. And the volume of their usage is large as phones fill an outsized share of their digital day, according to a new eMarketer report, “US Hispanics’ Mobile Usage: Relying on Smartphones as Core of Their Digital Lives." READ MORE AT EMARKETER

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