By 2020, Hispanics are projected to make up more than 20 percent of the population. By 2050, it is estimated that Hispanics will make up 30% of the population. Despite lower average household income levels, Hispanics strength in numbers equates to billions of dollars in disposable income.
By 2015, researchers say Hispanic buying power will continue to grow and reach $1.5 trillion as part of the $16 trillion total U.S. buying power. So how can marketers make sure they are tapping into this exponentially growing and increasingly important segment of the population? READ MORE AT MEDIAPOST
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