Our Hispanic Brand is Under Assault

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Sol Trujillo, the only American to lead a major telecommunications company on three continents, is not one to rest on his laurels as a top corporate executive. He uses his uncommon access to decision-makers in Corporate America, electronic and print media, the entertainment industry, and to policy-makers in the public sector to help them understand and appreciate what Hispanics bring to the table and ensure that our community gets the respect it rightfully deserves.

Mr. Trujillo was the 2013 recipient of the USHLI National Hispanic Hero Award on Saturday, February 16. Upon receiving the distinction by the United States Hispanic Leadership Institute at their 31st National Conference in Chicago, Trujillo delivered an impactful speech highlighting the importance of U.S. Hispanics and their purchasing power to consumer brands. LISTEN TO FULL SPEECH BELOW

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