Hispanics are pioneers in mobile health adoption and will become primary care’s consumer mavericks, according to a new report from PwC’s Health Research Institute (HRI). In the report, “Primary Care in the New Health Economy: Time for a Makeover,” HRI finds Hispanics have adopted mobile health at a faster rate than non- Hispanics, as many other patients are still slow to e-mail their physician or refill a prescription by text message.
Hispanics: Primary care’s consumer mavericks
Hispanics are the fastest-growing US demographic—expected to double in size by 2050—presents enormous possibilities for the market with an estimated $1.5 trillion in purchasing power and a willingness to go outside of the traditional parameters of the primary care system to find better value. This exodus from the traditional system offers lucrative possibilities for health industry veterans and new entrants looking to test innovative approaches. READ MORE AT HIT
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