Learn more about the feature guests of the Marketing, Media and PR Networking Forum being held Thursday, June 18 at Kinmont Chicago. 

Trina Fresco, Vice President, U.S. Community Alliances, Events and Engagement, Nielsen

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Trina Fresco is the Vice President of U.S. Community Alliances, Events and Engagement for Nielsen. In her role she leads the collaboration with multicultural organizations across the country to increase Nielsen’s brand awareness with diverse consumers and improve the overall probability of multicultural involvement to reach our commitment of ensuring diversity in measurement. Trina also represents Nielsen as a Thought Leader. She also serves as the Women in Nielsen (WIN) Midwest co-chair of the community relations subcommittee. She offers large-enterprise expertise through her tenure as vice president of operations for an IT firm for six years, plus national account manager and paint chemist within the chemical industry for nearly a decade.
Trina is passionate about her community and is an active board member of the Chicago Foundation for Women, and serves on a number of additional boards and committees. Most importantly, Trina is the mother of two angels, Sofia and Giana, and a little king, Lorenzo. Having had three children under three at one point in her life, she and her husband, George, try to keep things calm in the South Loop of Chicago.

Marco Lopez,  Executive V.P. and Partner, Elemento L2

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Marco López is the co-founder of Elemento L2, the creative agency that drives word of mouth and consumer engagement. Marco leads the company’s new client acquisition, the overall strategic direction of the company and elemento’s planning & creative departments.

Elemento’s current client roster includes Coca-Cola, Disney, PowerAde, Wilson, Target, NBA, Brown-Forman and Get Covered Illinois.

 Marco López led the Hispanic Department at Relay for over four years. During his tenure, Relay grew into a sole department, creating new expertise in Planning & Creative for the first time in the agency. The Hispanic Department at Relay during Marco’s leadership served clients such as Mazola, P&G, and AT&T amongst others.

Marco was also Marketing Director for Tribune’s Hoy Newspaper’s three daily editions (LA, NY and Chicago). Previous leadership roles included, the launch of his own agency (Matraca Marketing) and as Director of Diversity Marketing for AT&T in San Antonio, overseeing wireless diversity initiatives nationwide.

Marco grew up in San Luis Potosi, Mexico and now lives in Chicago with his family.

Jimena Catarivas, General Manager, La Raza Newspaper

8602413861?profile=originalJimena Catarivas Corbett is the General Manager of La Raza Newspaper, the first woman to hold this position since the paper opened its doors 45 years ago. La Raza is Chicago’s leading Spanish-language newspaper and among the largest and oldest Sunday Hispanic newspapers in the United States, with a weekly audited circulation of more than 153,000 and the highest readership among Hispanic publications in Chicago.

A native of Montevideo, Uruguay, Catarivas Corbett joined La Raza Newspaper in February 2002. She worked her way up through the company, earning promotions to Assistant to the Publisher and to Marketing and Community Relations Manager before being named GM in 2011.

During her tenure with the company, La Raza’s audience increased by 27% YOY and local sales grew by 19%. In 2015 La Raza was nationally recognized by Editor & Publisher as one of the top “10 Newspapers That Do It Right.” In addition it has been recognized by the National Association of Hispanic Publications as the “Best Spanish Language Weekly” five times over the past decade and received numerous gold recognitions in a variety of editorial and design categories.

Catarivas Corbett attended Minnesota State University, where she earned a Bachelor of Arts in Mass Communication and a Bachelor of Science in International Business with a minor in Business Administration. During her studies in Minnesota State she also completed a study abroad program through the College of Business in Rouen, France.

John W. Alfonzo, Programming Research Manager, Telemundo Chicago

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John Alfonzo leverages his insights of the Spanish language TV audience composition to assist news, marketing, community relations and management to develop a deeper understanding of Chicago’s Hispanic market and establish turn-key strategies to effectively increase viewership levels.

Additionally, John works directly with the Sales department to highlight market trends and illustrate the upside potential of the Hispanic market as a viable segment for small and large business alike.

John’s prior roles include research and planning director at San Jose Group and project manager at Millward Brown, where he developed in-depth expertise in product development, brand strategy, and managed communication optimization for companies like Unilever, Kraft, Capital One, Valspar, Abbott Nutrition and American Family insurance among many other Fortune 500 organizations.

John holds a B.A. in Marketing with a concentration in Research from DePaul University, in Chicago, IL. He is completely bilingual and fully embraces the duality of living between two worlds.

Anabel Monge, Lead News Co-anchor, Telemundo Chicago

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Anabel joined Telemundo Chicago in September 2014; previously Monge worked in San Antonio as a weekday and weekend news anchor and a general assignment reporter from 2008 to 2013. Prior to this, she worked in Sacramento as a general assignment reporter from 2007 to 2008. Monge was a general assignment reporter in Fresno, California from 2005 to 2007. She also worked as a general assignment reporter for NBC 9 in El Paso from 2004 to 2005. Anabel began her career at NBC 9 in Midland, Texas as a general assignment reporter in 2002.

Monge is an Emmy award-winning journalist. She holds two bachelor’s degrees from New Mexico State University.

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