Self-Promotion Is Key to Career Success

8602415066?profile=originalDiligence and hard work, keeping your nose to the grindstone, will always pay off when seeking to land your next promotion or job opportunity, right? Actually, no.

This is not to suggest that such attributes are unimportant, but they are only components of success — not the end itself. Self-promotion is key, said Sharon Ranson, founder and president of the Ranson Group, at the recent Women in Investment Management Conference. Ranson moderated a discussion titled “Promote Yourself: Raise Your Visibility and Land Your Next Opportunity,” with Deb Brown of Russell Reynolds Associates and Tanya van Biesen of Spencer Stuart.

Self-promotion does not come as easily to women as it does to men, Ranson noted, so she created the acronym “PROMOTE” as a guide:

Purpose: You need to define what you want to achieve and what success looks like for you. READ MORE AT CFA INSTITUTE

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