The minority consumer may be the unlikely hero of holiday 2014.
With the economy mostly back on its feet thank to an improving economy, job gains and lower gas prices, minority consumers — Hispanics, African Americans and Asian Americans — will boost their holiday purchases more than the general population this Christmas, and be a central driver of seasonal spending, according to an eye-opening 2014 Holiday Sales Forecast that the research specialist, Nielsen, shared exclusively with USA TODAY. READ MORE AT USA TODAY
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