Leveraging MSN technology, Telemundo's programming move centers on "Las Aparicio," a 120-episode soap that will launch in August at Telemundo.com on a new HD broadband player developed specifically for Telemundo and supported by Microsoft.
The novela revolves around a family with three daughters -- a divorcee, a widow and a single woman -- without men in their lives. "It's a very modern tale about contemporary Hispanic women and how they juggle family, work and love," Telemundo executive vp Peter Blacker said. "It's 'Sex and the City' meets 'Lipstick Jungle' --
but with a decidedly Latin twist."
Like most novelas that air on the network and unlike most of the bought-in Mexican-originated soaps that air on rival Univision, "Las Aparicio" is being produced in-house and shot by Argos Prods. at facilities in Mexico. The stars are Ximena Rubio as Mercedes, Gaby De La Garza as Alma, Liz Gallardo as Julia and Maria Del Carmen Farias as Rafaela, their mother.
"Las Aparicio" will feature English subtitles to attract the full spectrum of U.S. Hispanics. Given the sizable foreign following that Telemundo's novelas have, there will be viewing opportunities in Latin America, Europe and even Asia. Portuguese subtitles will help pull in viewers in Brazil, Portugal and even Macau. READ FULL STORY
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