Hispanic women are a force to be reckoned with. This isn’t news, exactly, but rather a statement of the growing power, both culturally and economically, that they wield. As Latinas continue to advance in their careers and increase their buying power, that influence is sure to grow.
So what are the characteristics of this group? What do they look for in a brand? How do they shop? What are their values — and what issues are near and dear to their hearts? READ MORE AT MEDIAPOST
Comments