You would have to be living under a rock not to know that Hispanics are an important part of the U.S. population. In fact, 18% of Americans are of Hispanic origin, and about 38 million speak Spanish at home. Nielsen expects Hispanic buying power to reach US 1.8 trillion by 2021, and it continues to rise in the FMCG market.
It is also no secret that Hispanics over-index in smartphone ownership, mobile usage and data consumption. READ MORE AT PORTADA
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