Toyota celebrates Latino business success

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Toyota built on its long-term commitment to the U.S. Hispanic community at the 2013 National Council of La Raza (NCLR) Annual Conference in New Orleans this past weekend by celebrating Latina entrepreneurs and giving away a 2014 RAV4 to a deserving attendee.

As the No. 1 car brand among Hispanics, Toyota sponsored the gathering for the 14th year, reinforcing its commitment to education, empowerment and giving back to the communities in which it operates.

In a speech at the conference's popular Latinas Brunch, Toyota Motor Sales, U.S.A., Inc. Senior Vice President of Automotive Operations Bob Carter showcased the company's long-standing relationship with Latino customers, employees and suppliers. He recognized Rosa Santana, an outstanding Latina entrepreneur, who despite her humble beginnings now runs a successful human resources business with clients in the U.S. and Mexico. She is now a major supplier for Toyota thanks to the company's "Opportunity Exchange" program. READ MORE

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