While Corona is perhaps the most well-known imported beer, due partly to the success of its “Find Your Beach” campaigns, there are a number of other beers marketed with the specific aim of reaching Hispanic consumers. Chief among them are Dos Equis, owned by Heineken, and Modelo Especial, owned by Constellation (which also owns Corona).
Recently, another one was added to the mix: Sol, previously owned by Heineken but now in the hands of MillerCoors, is making a push to be the beer of choice for Mexican American Millennials. Unlike other brands, which have focused on appealing to a wide range of consumers, MillerCoors is “going squarely after second-generation Mexican Americans,” complete with ads shot in Mexico featuring local designers, street dancers and musicians. READ MORE AT MEDIAPOST
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