U.S. Hispanics Spend 32 Hours a Week Listening to Music

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Seventy percent of U.S. Hispanics follow artists on social media, a 43% higher number than that of the total population, according to “Descubrimiento Digital, the Online Lives of Latinx Consumers,” a new report from The Nielsen Company.

“Forty-four percent of U.S. Hispanics agree that they feel really good about seeing celebrities in the media who share their ethnic background,” Nielsen reports, adding that “Latinx consumers are gregarious by nature, engaging in social interaction and activities more than their non-Hispanic White counterparts.” U.S. Hispanics over-index for the amount of time they spend on social networking sites, with 52% spending 1 or more hour(s) per day (compared with 38% of non-Hispanic Whites) and 24% spending 3 or more hours per day (compared with 13%). READ MORE AT BILLBOARD

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