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Over 315 million people and counting! That is the approximate population of the United States, which has increased by nearly 100 million people in the past 30 years. And while this comes with little surprise, there is no denying the demographics of our population are on the move.
Again, this should come as no surprise. We know the US population is changing. Caucasians will become the minorities, baby boomers are reaching retirement age, and the definition of a traditional family is undergoing revision. The same trends are also visible in the Canadian population.
But what does that mean for business? How will these trends affect your business planning and strategy? The implications are rather straight forward, but a closer look at the numbers might make for a more compelling case. Today’s topic is the US Hispanic market. READ MORE

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