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What does it take to connect culturally to Hispanics?

Posted by HispanicPro on June 21, 2018 at 1:44pm

In marketing circles there’s incessant hype about being culturally relevant to the vast Hispanic market here in the U.S., which is 59 million strong. It is great to see examples of it done right.

Here are two solid examples of being truly culturally relevant that illustrate the power culture has in connecting brands to this lucrative consumer segment. READ MORE AT MEDIAPOST

Economy, Hispanic Marketing, Sports, business

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