Neatly tucked away in just-released data provided by the Motion Picture Association of America is this revelation: While overall 2016 box office attendance remained flat, the number of Latinos going to the movies remains on the increase.
Latinos remain over-represented among frequent moviegoers relative to their overall percentage in the US population. Their attendance has been trending upward for years: from 2015 to 2016 it grew from 7.9 million to 8.3 million (its all-time high was 11.6 million, in 2013). Similarly, during 2015-2016, attendance for African-American frequent moviegoers grew from 3.8 million to 5.6 million; for Asian-American frequent moviegoers, it rose from 3.2 million to 3.9 million.
Put another way, in 2016, Hispanics comprised 18% of the US population, but over-indexed at 23% of frequent moviegoers. READ MORE AT CNN
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