Why marketers must start investing more in multicultural

Hispanic marketing is not a niche; it’s part of our culture and the fabric of America. While we applaud brands for understanding the impact of culturally relevant marketing to this major consumer group, that alone is not enough.

If corporations wish to successfully embrace diversity in their advertising campaigns, they must first have employees who reflect inclusive hiring practices across all departments and diversity in their total team thinking. READ MORE AT US CAMPAIGN

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