Why U.S. Hispanics should be a top target for Hoteliers

Annual hotel openings have nearly tripled over the past five years, according to a recent forecast by Statista. Just who’s expected to fill all these new rooms moving forward? Rather than think in age demographics (baby boomers vs. Millennials), it’s time for the hospitality industry to recognize a powerful yet largely untapped target audience: U.S. Hispanics.

Now taking more vacations across every income level — and spending nearly READ MORE AT O'DWYER'S

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