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Meeting The Needs Of Hispanic Girls With Hip Chicas

Posted by News on October 7, 2008 at 9:34am

As Lazaro Fuentes, CEO and creative director of the Hip Chicas brand, tells Gamasutra, 50 percent of kids born in America since 2004 are Hispanic. And while there's plenty of culturally-focused content for young kids -- Dora The Explorer, Handy Manny, and Maya and Miguel, among others, there's a "gaping hole" for Latino content aimed at 'tweens. READ FULL STORY

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