Blog

While Americans have embraced Mexican food and beverages, American businesses have a long way to go to understand Hispanic and Latino consumers and their $2+ trillion spending power. Latino consumers are very comfortable holding and expressing the two sides of their identity, or even more depending upon their parents and grandparents’ countries of origin. But that creates challenges for brands and retailers that want a one-size-fits-all way to classify and communicate with the Latino consumer segment. READ MORE AT FORBES